Privacy Statement
What we do |
Why we do it |
Why we can do it (legally) |
Deliver items to your address |
Ensure that you receive the items you have paid for. |
When you buy something from us you enter into a contract of sale. We need your personal details to fulfill this contract. |
Process your payment information |
To ensure we get paid for the items you buy; to be able to give you a refund when you return something. |
We need this information to fulfill our sales contract with you. |
Allow you to register and hold an account with us |
To save your preferences, provide you with updates about your order and during the order process, and make it easier for you to shop with us. |
It’s important for us as a business to make your shopping experience as easy as possible. |
Manage cookies on our website |
We use cookies to improve the experience of visitors to our website, analyse site usage, and assist in our marketing efforts. |
We ask for your consent to use cookies. |
What we do |
Why we do it |
Why we can do it (legally) |
Respond to queries and complaints |
We want to ensure that we give you the best possible service. |
It is important to us as a business that you get the best experience. |
Review your previous orders |
To help us respond to queries and complaints. |
It is important to us as a business that you get the best experience. |
Process requests for donations and sponsorship |
To be able to donate to charity or sponsor good causes. |
We would need to create a contract for the donation or sponsorship and may need personal information to fulfill the contract. |
Receive accident and incident reports |
To investigate accidents and incidents and keep a record of them. |
It is important to us as a business that we do this. |
Respond to Data Subject Rights Requests |
Your data protection rights are important to us and we want to help you execute them. |
We have a legal obligation to do this. |
Record your details when you contact us on social media |
To help provide assistance in securing an item or service or when you are unhappy with our products/services |
It is important for us as a business to do this. |
What we do |
Why we do it |
Why we can do it (legally) |
Customer address mapping and location analysis |
To optimise our order delivery routes and to understand shopping patterns. |
It is important for us as a business to do this. |
Customer Analysis |
To reward customer loyalty, to analyse the business performance and to improve customer satisfaction. |
It is important for us as a business to do this. |
Customer Consent Management |
To ensure our records are up to date with your consent preferences |
It is important for us as a business to do this. |
Email, Direct Mail and SMS Marketing |
To inform our subscribers about Granite promotions and new services. |
We get your consent to send you marketing information. |
Analyse website browsing behaviour and ad effectiveness. |
To show you more relevant ads and to measure how well our advertising campaigns are working. |
It is important for us as a business to do this. |
Run social media competitions |
To raise brand awareness. |
It is important to us as a business to raise our brand awareness. |
Social media analysis |
To improve the product recommendations we give you and to help when you are unhappy with our products / services. |
We ask for your consent to use your information for marketing and/or sentiment analysis. |
What we do |
Why we do it |
Why we can do it (legally) |
Investigate complaints and handle legal and insurance claims |
To resolve your complaint, ensure the same complaint doesn’t arise again, to provide legal advice and to protect ourselves against fraudulent claims. |
We have a legal obligation to do this and it is important to us as a business to do it. |
- We may share your information internally, on a need to know basis when required for our business to function.
- We may share your information externally with our core service providers when required for our business to function. These include for example companies who help us provide our website, pack orders, make deliveries, print materials or provide customer support services.
- We may need to share personal data in order to protect ourselves against fraudulent claims and to manage insurance and legal claims.
- We may need to share personal data to support our IT system providers to keep our systems secure. Each of the external companies we work with has been selected by us for their ability to provide what we need to our required specification, including their ability to handle sensitive data (like your personal information) securely and appropriately.
- We may need to share personal data when we receive requests for information from government departments, the police and other enforcement agencies. If this happens, and there is a proper legal basis for providing your personal information, we will provide it to the organisation asking for it.
- We may share your information with other partners when we have your consent to do so.
- We keep personal data for a variety of purposes and for a variety of time periods. The general guidelines for how long we keep personal data are based on what is necessary and proportionate in our business, taking into consideration how and why we collected it and with particular reference to legal obligations that apply to our business.
- Where there is no legally defined time period for keeping data, we will keep your information for a time period based on relevant industry standards.
- Where there is no relevant industry standard, we will use a time limit that allows us to serve you as customers but also ensures we don’t keep your personal information for longer than we need to.
- You can ask us for a copy of the personal information we hold about you.
- You can ask us about how we collect, share and use your personal information.
- You can ask us to update and correct your personal details.
- You can request that we restrict processing of your personal data in certain circumstances.
- You can object to processing that is carried out where we have decided that it is important for us as a business (legitimate interests).
- In certain circumstances, you may ask us to delete your personal information.
- You have a right to move your information (your right to Portability). Where you have provided information in a structured, commonly used and machine readable format we can share a digital copy of your information directly with you or another organisation.
- You can object to any automated decision making, including profiling, where the decision has a legal or significant impact on you.
- You have a right to request access to your personal information.
- You can change your mind wherever you give us your consent and withdraw that consent, such as for direct marketing.